Tuesday, June 15, 2010

The Long and Shorts of It

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PARK CITY (AP)—Just prior to the start of 2009-10 season, owner Dave Barton prophetically stated, "The fates didn't allow us to win it all last year. While we unquestionably had a championship-caliber team, our old logos wouldn't have produced championship-caliber merchandise."



















"PC" stands for "pretty cool."

The logos of the WFBL have always been as big a part of the league as the actual games, if not bigger. That's why redesigning their identity was the most offseason important move the Sundancers could have made (unless you count reuniting Dwyane Wade and Kevin Durant). The numbers don't lie:

Old logo: 3 Years, 0 Championships
New Logo: 1 Year, 1 Championship

Park City's 7-2 Concludings victory not only brought a resounding end to Zermatt's reign of terror, but as per tradition, it also earned Barton his choice of communally funded WFBL merchandise.



















All hail the mighty Wasatch Conference.

"It came down to custom shorts or that fabulous 5th Season commemorative necktie available in the league store," explained Barton. "Words cannot describe how difficult this decision was. Given the tie's lack of musical capability, I decided it could wait 'til next year."


4 comments:

  1. I can't get behind the team they represent, but nobody can argue that those aren't a nice looking pair of shorts.

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  2. Ah, but you did get behind the Sundancers when you lost the Concludings, albeit against your will.

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  3. Glad they turned out to your liking.

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  4. I guess at least the Wasatch Conference took the Concludings, but the colors are all wrong on those shorts.

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